Next, develop a communication strategy for every phase of the customer journey. Develop a strategy for the entire customer journey Other ways to gain subscribers include using QR codes, “text this number” displays, and social media messaging. This could be in the form of trust (e.g., receipts, delivery updates, order notifications, etc.) or promotions and discounts (e.g., 10% off their purchase for new SMS subscribers). Simplify this process by offering your customer something of value in return for their consent. Build a list of opt-in subscribersīefore sending customers SMS, you must get the recipient’s explicit consent. Let’s look at 5 steps to creating an effective SMS strategy. So to maximize the effectiveness and benefits of SMS, you’ll need to be intentional about how you integrate SMS into your overall marketing strategy. Because it’s so personal, customers have a lower tolerance for unwanted messaging and over-communication. SMS is powerful, but it comes with unique constraints. How do you set up SMS marketing messages? These messages updated members with point totals and reminders about what they could redeem points for, building customer loyalty and engagement. Rock climbing gym Longmont Climbing Collective used SMS marketing to remind climbers about their accrued points from visiting the club. Let’s take a look at an example of a loyalty program campaign in action. Services: Offer product support via text messages to help new or distressed customers.Product launch: Tell your customers about your newest products to increase awareness and drive launch sales.Events: Text your recipients about upcoming local events or webinars to boost sign-ups and attendance.Announcements: Give your customers a heads-up that you’re moving locations or changing store hours with an SMS announcement.For example, send a friendly marketing message to customers who spent more than a certain dollar amount but haven’t visited your site in the last 30 days. Upsell/cross-sell: Drive customers toward additional purchases based on previous behavior.Ongoing/seasonal campaigns: Drive customers toward conversions with offers related to Black Friday, back-to-school events, and other holidays.
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